PSYA01H3 Chapter Notes - Chapter 7: Forgetting Curve, Retrograde Amnesia, False Memory

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Memory: actually a collection of several systems that store information in different forms for differing amounts of time. Stores: retain information in memory without using it for any specific purpose; they essentially serve the same purpose as hard drives serve for a computer. Control processes: shift information from one memory store to another. Encoding: the process of storing information in the ltm system. Retrieval: brings information from ltm back into stm. Sensory memory: a memory store that accurately holds perceptual information for a very brief amount of time; sensory memory holds iconic memory and echoic memory. Iconic memory: the visual form of sensory memory, for about one-half to one second. Echoic memory: the auditory form of sensory memory, is held for considerably longer, but still only about five seconds. How to measure and identify sensory memory: comparing the whole report and partial report conditions.

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