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Chapter 7

PSYB01H3 Chapter Notes - Chapter 7: Focus Group, Cluster Sampling, Longitudinal Study


Department
Psychology
Course Code
PSYB01H3
Professor
Connie Boudens
Chapter
7

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Chapter 7 – Survey Research
Survey research                 


 

!"


#

$ response set 

o#                        
%&'
(
o!
 
o)*
Constructing Questions to Ask
Dening the Research Objectives
+,
 -.
Attitudes and Beliefs
/

Facts and Demographics
0

o

Behaviours
!
Question Wording
#
1.
2
3
2
)
4
Simplicity
)-

5 $ ,

5
Double-Barreled Questions

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61
7
Loaded Questions
$
 8
/(

Negative Wording
$
&
Yea-Saying” and “Nay-Saying”
+
&'&'

o9

o:
&'
&'
Responses to questions
Closed- Versus Open-Ended Questions
+close-ended questions
+open-ended questions
2"

o9;

o9

o:
,
Number of Response Alternatives
+, 

1
 
Rating Scales
Rating scales&'-
%,
Graphic Rating Scale
$graphic rating scale<==

$=<==
!
Di/erential Scale
#semantic di/erential scale
9

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o>%-%
-?
o#.
4
$
)
Nonverbal scale for children
@

Labeling Response Alternatives
!,

o#&'

o$
  
o$
 
Finalizing the Questionnaire
Formatting the Questionnaire
#

>,

oA*

o,

Rening Questions
&
'
o0&'

Administering Surveys
#
o9

o#$

Questionnaires
+

#,.
o#
o#
B.
o>
o),
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