PSYB10H3 Chapter Notes - Chapter 7: Cognitive Dissonance, Likert Scale, Embodied Cognition
Document Summary
Chapter 7 attitude - an evaluation of an object in a positive or negative fashion that includes three components: affect (emotion), cognition (thoughts and knowledge), and behaviour (the tendency to approach or avoid the object) A numerical scale used to assess attitudes; includes a set of possible answers with labeled anchors on each extreme. Response latencies: capture attitude accessibility (how readily the attitude can become active in an individual"s mind) Attitude linkage measures: gauge attitude centrality (how closely an attitude is correlated to attitudes about other issues. Attitudes can have three components: affect, cognition, and behavior. Attitudes can be surprisingly weak predictors of behavior. The theory that inconsistencies among a person"s thoughts, sentiments, and actions cause an aversive emotional state (dissonance) that leads to efforts to restore consistency effort justi cation. The tendency to reduce dissonance by justifying the time, effort, or money devoted to something that turned out to be unpleasant or disappointing induced (forced) compliance.
