PSYB10H3 Chapter Notes - Chapter 9: Social Proof, Normative Social Influence, Muzafer Sherif
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Why do we mimic: 2 reasons that we mimic one another: Informational social influences a(cid:396)e(cid:374)"t the (cid:373)ai(cid:374) sou(cid:396)(cid:272)e of (cid:272)o(cid:374)fo(cid:396)(cid:373)it(cid:455) p(cid:396)essu(cid:396)e (cid:271)ut the(cid:396)e is a normative social influence-the influence of other people that comes from the i(cid:374)di(cid:448)idual"s desi(cid:396)e to a(cid:448)oid thei(cid:396) disapp(cid:396)o(cid:448)al, ha(cid:396)sh judg(cid:373)e(cid:374)ts a(cid:374)d othe(cid:396) so(cid:272)ial pe(cid:374)alties. Hunting) and men conform when discussing female domains (ex. Impact of informational social influence- by influencing how people come to see the issues or stimuli before them, tends to influence internalization- private acceptance of a proposition, orientation or ideology. Impact of normative social influence-has a greater impact on public compliance than on private acceptance: the interpretive context of disagreement- the knowledge of why your views differ from everyone else lessens informational and normative social influence. Information social influence is lessened because the explanation (cid:272)a(cid:374) di(cid:373)i(cid:374)ish the g(cid:396)oup"s i(cid:373)pa(cid:272)t as a sou(cid:396)(cid:272)e of i(cid:374)fo(cid:396)(cid:373)atio(cid:374); Normative social influence is lessened because we can assume that the majority know that we have different views.
