PSYB10H3 Chapter Notes - Chapter 8: Elaboration Likelihood Model, Chronic Obstructive Pulmonary Disease, Angelina Jolie
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Chapter 8: persuasion: advertising success: in 1985, on behalf of the texas department of transportation, an advertising agency launched an anti-litteri(cid:374)g (cid:272)a(cid:373)paig(cid:374) (cid:272)e(cid:374)tered arou(cid:374)d the sloga(cid:374) (cid:862)do(cid:374)"t (cid:373)ess (cid:449)ith te(cid:454)as. (cid:863) This successful strategy reduced litter by 72% within 6 years. The routes are engaged by different levels of motivation and ability to attend to the message, and different types of persuasive appeals are more effe(cid:272)ti(cid:448)e through o(cid:374)e route tha(cid:374) the other. Chaike(cid:374)"s (cid:373)odel refers to these two routes as the systematic and heuristic routes, respectively. Martin luther king jr. at the lincoln memorial during the march on washington in august 1963 a(cid:374)d he"s a(cid:271)out to gi(cid:448)e his (cid:862)i ha(cid:448)e a drea(cid:373)(cid:863) spee(cid:272)h. his strong, poetic words and dramatic presentation moved many people greatly. In germany in the 1930s, adolf hitler staged rallies to create a mood of strength and unity that would encourage people to support his ideas.
