PSYB10H3 Chapter Notes - Chapter 1: Order Of The Solar Temple, Warren Jeffs, Baruch Spinoza
22 Sep 2012
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Document Summary
The scientific study of the way in which people"s thoughts, feelings and behaviours are influenced by the real or imagined presence of other people. Social psychologists are interested how, and why the social environment shapes the thoughts, feelings and behaviours of the individual. It involves studying methods of persuasion: bullying, advertising campaigns, election campaigns, when our friends get us to do something that we don"t want to do, etc. Social influence looks at the attempts of one person to change another person"s behaviour. It extends beyond our behaviours to look at thoughts and feelings, We are often influenced by other people , even if they are not physically present . Social psychology is not concerned about objective social situations but rather how people are influenced by their interpretation or construal of their social environment. Construal- the way in which people perceive, comprehend and interpret the social world. Construal refers to how the world is interpreted by the individual.
