PSYB65H3 Chapter 7: Chapter 7 Textbook Notes

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16 Dec 2010
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Sensory memory and short-term memory: sensory memory: turn a bright light in a dark room, look at the light, then turn it off. You can still see the image of the light. iconic memory: visually based, very fragile, and reliant on peripheral stimuli (if you flash a certain info, then flash a bright light, the info would be erased ) color, motion, and shape can all be stored in iconic memory. 2 sides of the brain perform it equally as well. echoic memory: sound based, very fragile and temporary memory store. short-term visual memory: information stored much longer than just 2 seconds (unlike iconic memory). Does not get interrupted when there is a distraction (unlike iconic memory). short-term auditory memory: information stored much longer, interruption causes barely any effects. played into the left. listening / repeating a speech with right ear while another speech is being.

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