PSYC14H3 Chapter Notes - Chapter 4: Statistical Hypothesis Testing, North South Mrt Line, Electroencephalography
Document Summary
Chapter 4 - methods for studying culture and psychology. Pro of asking ppl about same issue in # of items that vary slightly (asking ppl similar qs over. Ensuring that ppl"s responses pertain to underlying construct + not to various tangential aspects of each item. Study: we often don"t really know how we feel, what we"ve rmmred, whether we"ve enjoyed a task, / the reasons we like something. Researchers use methods that are commonly used in the study of the subfields of psych: ex. ppl studying culture + personality use methods of personality psychologist; study of culture + cognition use methods of cognitive psych. Don"t randomly select cultures to study > results in revealing some unexpected cultural differences but interpreting results can be difficult if there"s no theory guiding selection of cultures. Let research q guide your choice of cultures > results in meaningful + easy-to-interpret results. Choose samples based on a theoretical variable you"re investigating.
