PSYC19H3 Chapter Notes - Chapter 7: Ego Depletion, Construals, Chocolate Cake
Document Summary
Fujita, 2011: on conceptualizing self-control as more than the effortful inhibition of impulses. The notion that self-control entails effortful inhibition of impulses dominates prevailing psychological models of self-control. The present article advocates for a dual-motive of conceptualization (rather than self-control as effortful inhibition of impulses), which describes self-control as the process of advancing distal rather than proximal motivations when the two compete. Effortful impulse inhibition in this model represents only one of many means by which people promote their self-control efforts. Adopting a dual-motive approach offers new insight and proposes several new research directions. Self-control failure = the inability to make decisions and act in a manner consistent with one"s global goals and values = represents one of the most puzzling phenomena of human behaviour. People frequently appear all-too-willing to sacrifice the attainment of their goals and values to indulge in tempting, immediately gratifying rewards.