PSYC85H3 Chapter Notes - Chapter 15: Representativeness Heuristic, Daniel Kahneman, Dual Process Theory
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Investigates those processes by which we understand ourselves, and our environment. Words: responses elicited by a stimulus and are under the control of environmental reinforcement contingencies. Noam chompsky (1928- : argued that behaviorist principles couldn"t explain any significant aspects of language. E. g. , people are continuously generating sentences that hey have never spoken before. Skinner"s approach doesn"t and can"t explain this fact: argues that everyone has the ability to produce and recognize grammatical utterances and that grammar is autonomous and independent of meaning. Surface structure: the particular words that make up sentences. Grammatical transformations: rules that replace one symbol with another. Comes equipped with a rich set of hypotheses about the grammatical structure of any possible human language. George a. miller (1920-2012: one of the first psychologists to become aware of information theory and use it in research, the magical number seven: plus or minus two".
