PSYA01H3 Chapter Notes - Chapter 6: Encoding Specificity Principle, Echoic Memory, Nmda Receptor
Document Summary
Memory is the ability to store and retrieve information over time. Memories are made by combining information we already have in our brains with new information that comes in through our senses. Memories are constructed, not recorded, and encoding is the process by which we transform what we perceive, think, or feel into an enduring memory. Let"s look at three types of encoding processes elaborative encoding, visual imagery encoding, and organizational encoding and then consider the possible survival value of encoding for our ancestors. Studies reveal that elaborative encoding is uniquely associated with increased activity in the lower left part of the frontal lobe and the inner part of the left temporal lobe. The more activity there is in these areas, the more likely the person will remember the information. Visual imagery encoding, the process of storing new information by converting it into mental pictures.
