Helen
Li
PSYA02H3
Chapter 11: Hunger and Eating
• Motivation: concerns the physiological and psychological processes underlying the initiation of
behaviors that direct organisms toward specific goals
o Initiating factors/ motives -> thoughts, feelings, sensations, bodily process that lead to
goal- directed behavior
o Essential to individual’s survival -> contributes to homeostasis: body’s physiological
processes that allow it to maintain consistent internal states in response to outer
environment
▯ Physiological needs -> appropriate body temp, hunger, thirst
▯ Social in nature -> form social bonds -> achieving success at school or work
• Drives: the physiological triggers that tell us we may be deprived of something and cause us to
seek out what is needed, such as food
• We also respond to incentives (or goals): the stimuli we seek to reduce the drives such as social
approval and companionship, food, water, and other needs
• Satiation: the point in a meal when we are no longer motivated to eat
o Homeostasis of food intake is balanced between hunger motives & satiation Helen
Li
PSYA02H3
• On/ off switches involved in hunger -> hypothalamus
o Researches found that electrically stimulating the lateral hypothalamus causes rats to
begin to eat -> this structure serves as “on” switch
o The ventromedial region of hypothalamus -> serve as “off” switch
▯ Damage to this area -> obesity in lab animals
o The paraventricular nucleus of hypothalamus -> signals time to stop eating by
inhibiting lateral hypothalamus
• Hypothalamus -> doesn’t work alone
o Busy hub of activity that sends & receives signals throughout body
o When it comes to eating/ hunger -> receives info about tastes, textures, smells through
nerves coming from mouth & nose & exchanges this info with front cortex
o Monitoring blood chemistry for indicators of levels of sugars & hormones involved in
energy
▯ Hypothalamus detects changes in level of glucose: a sugar that serves as a
primary energy source for the brain and rest of the body
• Vital energy source for human body; it’s levels monitored by nervous
system
▯ Highly specialized neurons called glucostats -> can detect glucose levels in fluid
outside of cell
▯ When glucose level drops, glucostats signal hypothalamus that energy supplies =
low => hunger increases
• After food reaches stomach & intestines, sugars absorbed into bloodstream
& transported throughout body
• Insulin: hormone secreted by the pancreas -> helps cells store this
circulating glucose for future use
• As insulin level rise in response of meal -> hunger decreases & so does
glucose levels -> hunger eventually rises a few hours later
• Ghrelin: hormone secreted in stomach that stimulates stomach
contractions & appetite
o Also released by hypothalamus => functions to decrease appetite
• Another key chemical in regulating hunger -> cholecystokinin (CKK)
o As intestines expand -> neurons release CKK -> communicates to
hypothalamus that it’s time to stop eating Helen
Li
PSYA02H3
• Food can be more powerful reinforcer than highly addictive drugs
o Cravings for a “sugar fix” – a term that seems to imply that addiction to candy bars is
comparable to an addiction to a drug like heroin
▯ Possible that sugar act like a drug?
▯ Ordinary sucrose- plain white granulated sugar- can stimulate release of
neurotransmitter dopamine in nucleus accumbens, brain region associated with
reinforcing effects of substances such as amphetamines & cocaine
• Taste -> another powerful force to motivate
o Eating more than just maintaining homeostasis
• Scientists not 100% sure -> we crave fats because we have specialized receptors on the tongue
that are sensitive to fat content of food
o Experiments -> used brain imaging technology -> participants tasted various substances -
> overall; they rated fatty substance favorably & brain scans showed activation in regions
of brain associated with pleasure sensations when they tasted fat
• Scientific studies -> confirmed health risks brought on by high-fat diets
• When chemical receptors in mouth & nose are detecting tastes & smells -> touch receptors in
mouth are detecting textures of food & relaying this info to the orbitofrontal cortex ->
contributes info to overall sensation of eating
o These cells help distinguish runny spaghetti sauce from thick one
o Other cells -> between fatty & lean meats -> spicy and bland foods
• Tube feeding: technique used with hospitalized patients who cannot chew or swallow on their
own
o Satisfies body’s nutritional needs by delivering nutrients directly to stomach
o Experiment -> even tough the tube-fed volunteers received all the nutrition they needed,
they were still motivated to eat Helen
Li
PSYA02H3
• Impression management: Eating less
o Sometimes people self-consciously control their behavior so that others will see them a
certain way
o Eg. Polite to chew with your mouth closed
• Minimal eating norm: suggests that another aspect of good manners- some social & cultural
settings- is to eat small amounts to avoid seeming rude
• Modeling: Eating whatever they eat
o Eg. Employee will notice no one eats much & everyone takes their time -> newcomer
will see others as models -> later, he may be introduced to friends family reunion where
everyone eats more than one plate -> more likely to eat more even if he’s full
• In Europe, the typical container of fruit & yogurt is roughly 6 ounces. In the US, the same food
item is usually packaged in 8-ounce containers.
o The unit bias suggest that a French person in the US would be likely to eat entire
container, even tough it contains 25% more than the typical French serving
• Obesity: disorder is positive energy balance, in which energy intake exceeds energy expenditure
o Epidemic that spread in US -> other parts of world
o On major problem -> difficulty in ensuring long-term maintenance of weight loss
▯ E.g. ads tell people that they can lose weight without exercising, just by taking a
pill
• Hard shedding pounds -> impossible
o Several studies shown that girls & adolescents who self-report dieting are heavier later in
life
o Research studies suggests that people who are obese have an increased sensitivity to food
& food- related cutes
▯ Suggest that people with obesity have more intense, rewarding sensory
experiences when it comes to food -> but doesn’t tell us whether increased
sensitivity to food cues causes obesity, or vice versa
▯ Brain imaging studies show greater activity in obese individuals brains in
response to food compared to brains of people of normal weight
• In late 1940’s, group of scientists in Minnesota -> young men to participate in extreme food
deprivation on physiology & behavior Helen
Li
PSYA02H3
o Not only lost weight -> reduced pulse, respiration & blood pressure
o Became depressed, developed abnormal feeding patterns such as binging
o Anorexia nervosa: an eating disorder that involves:
1. Self starvation
2. Intense fear of weight gain and distorted perception of body image
3. Denial of serious consequences of severely low weight
▯ Other problems -> female: consecutive loss of menstrual periods (amenorrhea) ->
male: loss of sexual motivation
▯ Usually occur during mid- late adolescence & on rise during 20 century
• Bulimia nervosa: eating disorder that is characterized by periods of food deprivation, binge-
eating and purging
o Involves short, but intense episodes of massive calorie consumption marked by lack of
regulation of how many calories the body actually needs -> purging (self-induced
vomiting, most common type), fasting, laxative or diuretic use, intense exercise
o People with anorexia may also purge -> less common than people who have bulimia
o More prevalent in late adolescence and young adulthood
o Males -> less problems, still develop eating disorders (achieve muscle mass)
• One concern to eating disorders -> culture
o People with regular exposure to Western culture are more likely to develop bulimia than
members without
o Exposure to idealized version of body type & thinness -> more likely predictor of
someone’s chances of developing eating disorder/ obesity
Chapter 11.2: Sexual Motivation
• Libido: the motivation for sexual activity and pleasure
o Sex drive?
o On avg, men more sexually aroused, fantasize more, masturbate more, desire more sexual
partners than do women
• Sex serves many purposes other than biological purposes
o Masturbation occurs in some primate species, bonobo chimpanzee engages in frequent
genital contact, touching, other sexual behaviors, without actually copulating
• Difficult for psychologists to study -> sex generally happens in private -> interviews &
questionnaires are least intrusive techniques (common)
• First scientist to tackle human sexual behavior => zoology professor Alfred Kinsey
o Fact that Kinsey dared to apply science to sexuality -> offended many people
o During time where “sexual orientation” didn’t exist -> he reported 37% of males whom
he interviewed had at least 1 homosexual experience resulting in orgasm -> shocking
o Believed that heterosexuality and homosexuality fell on continuous scale
o His studies opened further opportunities for current researchers to find -> motivate
humans
o Study conducted by psychologists Cindy Meston & David Buss -> asked more than 1,500
college students to identify reasons for having sex -> reproduction isn’t primary reason to
have sex
▯ Physical reasons -> “The person’s physical appearance turned me on”
▯ To help attain a goal -> “I wanted to get a raise”
▯ For emotional reasons -> “I realized I was in love” Helen
Li
PSYA02H3
▯ Because of insecurity -> “I felt obligated to”
• Reasons for avoiding sex -> unplanned/ unwanted effects of sexual behavior such as pregnancy,
sexually transmitted diseases or being in relationship that may be abusive or simply too complex
for younger person to handle
• Starting in 190’s -> William Masters & Virginia Johnson described human sexual response cycle
based on their observations of 27 male and 118 female prostitutes who agreed to masturbate/
have intercourse while under observation
o Monitored with heart rate & blood pressure equipment
o Penile plethysmograph, vaginal photoplethysmograph
▯ Measure blood flow to genitalia in men & women
o Sexual response cycle: describes the phases of physiological change during sexual
activity, , which comprises four primary stages: excitement, plateau, orgasm, and
resolution
▯ Allows researchers to describe cascade of physiological changes that occur during
sexual behavior
▯ Applies to men & women
• Men usually experience a single orgasm followed by a refractory period: a time period during
which erection and orgasm are not psychically possible
o Some women experience multiple orgasms without refractory period
• Stimulation of breasts, nipples & vaginal areas causes sensory nerves to send signals ->
hypothalamus -> stimulates pituitary gland to release hormone called oxytocin (plays role in
orgasm & post-orgasm physiology) -> oxytocin released during orgasm in males
o Dopamine-rich reward centers of brain become highly active during orgasm
• If researcher wanted to study how brain activity changes during sexual activity -> use functional
MRI scan
• In males, erectile dysfunction (ED): inability to achieve or maintain an erection
o Caused by cardiovascular problems such as hypertension
o Physicians may prescribe Viagra, that enhance blood flow to genitals
• For females, physiological problems may lead to lack of arousal or painful intercourse
o Estrogen replacement therapy may be of relief
• Adolescents may engage in cybersex- use of internet & computer equipment for sending sexually
explicit images & messages to a partner
o 1/3 adults today engages in cybersex
o Unplanned pregnancy & STDs not immediate risk, however people tend to communicate
with less inhabitation vid digital media compared to face-to-face encounters
▯ Impulsive behavior, “sexting” (some states consider it form of pornography ->
sex offender)
• Sexual orientation: a consistent preference for sexual relations with members of opposite sex
(heterosexuality), same sex (homosexuality) or either sex (bisexuality) Helen
Li
PSYA02H3
o Current definitions focus on psychological aspects of sexuality (desire, emotion,
identification)
o E.g. person can have a sexual orientation but never have sexual contact throughout
his/her life
o Sigmund Freud advanced theory that male homosexuality could be traced to presence of
domineering mother and weak father figure
o 1987 -> Ellis & Ames argued that homosexuality could be caused by experiencing
seduction from older sibling / playmate
o Both theories lack scientific evidence to confirm validity
o Modern scientific explanations of homosexuality focus on interactions between
biological & sociocultural factors
• In early 1990’s Simon LeVay compared brains of deceased gay & heterosexual males
o Found that area of hypothalamus was, on avg, smaller in gay men compared to
heterosexual men
o Created storm of controversy among scientists & public
▯ Differences in hypothalamus could have been due to environmental factors-
LeVay’s study was not designed to test either conclusion
▯ “Nature vs Nurture”
• Modern research on brain show how environmental factors, contribute to anatomical &
functional differences in brain
• Scientists -> proved difficult to replicate LeVay’s results
o Region of hypothalamus was only smaller on avg in gay men vs heterosexuals, & ranges
in size were overlapping
▯ Homosexual men whom LeVay studied died associated with HIV (accounted for
diff in brain)
o Only diff they found between male-preferring & female-preferring rams is a smaller
region of the hypothalamus
• Homosexual males & heterosexual females show greater activity in the brain’s reward centers
when viewing pictures of genitalia of sexually aroused males
o Same pattern of brain activity found in homosexual women & heterosexual men viewing
pictures of female genitalia
• Testosterone: hormone that is involved in development of sex charactertics and motivation of
sexual behavior
o Found in both men & women, typically higher in males
1. Surges in testosterone are associated with elevated sexual arouse in both males/
females
2. Testosterone has long-term effects on sexual development Helen
Li
PSYA02H3
• Researches long notes that prenatal hormone levels influence sex-specific behavior & sexual
preferences in nnd-humth species
o During 2 & 5 , months of pregnancy, when fetal brain is developing rapidly- amount of
testosterone the fetus encounters influences behavior later in life
o If fetus is female -> high testosterone, increased chance of showing male typical behavior
& sometimes homosexual orientation
o Low circulating levels of testosterone during prenatal development -> feminization
o Males exposed to low prenatal testosterone levels more -> feminine pursuits & show
homosexual preferences
• Heterosexual females tend to have index & ring fingers of equal length
• Heterosexual males have longer ring fingers than index fingers
• On avg, homosexual males tend to have feminized (equal) ratios & lesbians have masculine
ratios
o Though not found in all studies
o Point here -> finger length has some particular relevance to sexual orientation
• Gay males tend to have larger number of older brothers than do heterosexual males
o Expecting mother’s immune system
o At birth, some mixing of blood between mother & newborn occurs
o If newborn is male, mother is thus exposed to proteins that we are specific to males ->
triggers an immune response by mother
o If subsequent fetuses are male -> maternal immune system may transport the antibodies
of her immune system that she built up from previous birth across placenta
o Result -> inhabitation of testosterone circulation in developing male
o Limited testosterone exposure -> feminized brain
o Absence of corresponding birth order effect in lesbians -> affects male fetuses
• Sexual orientation may be influenced by combo of genes
• Higher for identical twins than fraternal twin pairs
Chapter 11.3: Social and Achievement Motivation Helen
Li
PSYA02H3
• Need to belong (sometimes known as affiliation motivation): the motivation to maintain
relationships that involve pleasant feelings such as warmth, affection, appreciation and mutual
concern for each person’s well-being
o Need to have at least few permanent meaningful relationships
• Terror management theory: psychological perspective asserting that the human fear of
mortality motivates behavior, particularly those that preserve self-esteem and sense of belonging
o Suggests that individuals are motivated to belong to families, religious groups, and
nationalities as a means to control their death-related anxiety
• Mortality salience- an increased awareness of death- with simple reminders
o E.g. volunteers may write 1-2 paragraph what happened when people die, while control
group write something unpleasant that does not make mortality more apparent (salient)
such as discomfort of a root canal or other dental pain
▯ In experiments, simply writing about death is enough to motivate individuals to
increasingly defend their own worldview (their spiritual and political beliefs)
▯ Used to reduce impact of mortality salience -> e.g., psychologists followed
mortality salience stimulus by asking participants to think positive thoughts about
their parents, the effect of mortality salience disappeared
▯ Mortality salience is powerful motivator regardless of one’s nationality/ political
persuasion
• Maslow (love & belonging; his hierarchy) -> individuals generally must take care of
physiological needs first, but must satisfy love & belonging needs before developing healthy
self-esteem
• Achievement motivation: drive to perform at high levels & accomplish significant goals
o Often involves need to compete with & outperform other individuals
o Seen in desire to master a task, with or without other incentives or rewards
o Can be observes in students approach to school, entrepreneurs desire to build a business,
athletes hopes of winning a gold medal
• Mastery motives: motives that reflect a desire to understand or overcome a challenge Helen
Li
PSYA02H3
o E.g. desire to master a task
• Performance motives: generally those motives that are geared toward gaining rewards/ public
recognition
• Approach goals: enjoyable & pleasant incentives that we are drawn toward
o E.g. praise, or financial reward
• Avoidance goals: unpleasant outcomes we try to avoid
o E.g. shame, embarrassment, emotional pain
• If a student is a pre-med major because he is curious about how the body works & how it
recovers from disease, psychologists would say that he has mastery motives -> if student is
studying pre-med only because he thinks this major will impress people, then psychologists
would say he has performance motives
• People are least likely to procrastinate when they are genuinely interested in task & believe they
can gain something from it -> master-approach goal
• If you are studying math problems because you really want to win an award, psychologists
would say you have approach goals; if you are just hoping that you do not get the lowest score
in the class, you are exhibiting avoidance goals
Chapter 11.4: Emotion
• Emotion: psychological experience involving three components:
1. Subjective thoughts & experiences with
2. Accompanying patterns of physical arousal
3. Characteristic behavioral expressions
o E.g. anger may involve thoughts & feelings of frustration, aggravation & ill will
▯ Increased heart rate, expressed with clenched teeth & fists, tightly pursed lips &
pinched brow Helen
Li
PSYA02H3
• Autonomic arousal prepares body to response to real/ perceived threats
• Imagine taking peaceful walk, suddenly -> charging, snarling dog comes at you OR giant
auditorium where you have to give a speech
o Physiological aspect of this emotional experiences would involve division of ANS called
sympathetic nervous system -> increases energy & alertness to enable you to handle
frightening/ dangerous situations -> activating fight-or-flight response
▯ Increased heart rate, respiration, sweat, alertness
▯ Draws energy away from bodily functions that can wait until end of emergency,
such as immune responses & sexual arousal
• Once you finished speech/ dog is gone -> feel calming effects regulated by another division of
ANS -> parasympathetic nervous system -> typically uses energy more sparingly, bringing heart
rate & respiration back to resting rates & focusing on non- emergency tasks, such as digestion
• Polygraph -> “lie detector” -> measures respiration, blood pressure, palm sweat – autonomic
nervous system responses that should increase when someone lies
o Most U.S courts don’t accept this as valid evidence
o Some researchers -> turning to brain imaging in search fro more reliable lie detection
methods
▯ Reported that increased brain activity in regions of frontal & parietal lobes when
subjects are being deceptive, compared to when they tell truth
▯ E.g. Paul Ekman -> showed that people can be trained to detect very subtle non-
verbal “microexpressions” indicative of lying
• Limbic system -> critical to emotional processing
o Includes hippocampus, hypothalamus, amygdala, & various cortical regions
o Amygdala -> interest to
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