PSYA02H3 Chapter Notes - Chapter 8: Perceptual Learning, Elizabeth Loftus, Implicit Memory

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31 Oct 2012
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PSYA02H3 Full Course Notes
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Memory: the cognitive processes of encoding, storing, and retrieving information. Encoding: the process by which sensory information is converted into a form that can be used by the brain"s memory system. Storage: the process of maintaining information in memory, Retrieval: the active process of locating and using stored information. In 1949, donald hubb used this active/latent distinction to suggest tat the brain re- membered info in 2 different ways, a view known today as dual trace theory. Information that was active was in this state because neurons were firing continuously. Hebb thought that this activity was due to the feedback circuits of neurons. The brain therefore retained traces of an experience either in an active state or in the latent structural state. In the 1960s, richard atkinson and richard schiffon suggested a way of thinking about memory that psychologists have found useful. They proposed that memory takes at least three forms: sensory memory, short term memory, long term memory.

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