PSYB01H3 Chapter Notes - Chapter 1: Illusory Correlation, Empiricism, Scientific Method
Document Summary
Clark and clark (1947): when black and white children asked to play with dolls they preferred to play with light-skinned dolls. Demonstrating children viewed light skin as superior to dark skin. Research used by us supreme that segregating students by race should be banned. You accept unquestioningly what your personal judgement or a single story about one person"s experience tells you about the world. Problem: many cognitive and motivational biases affect our perceptions and so we are likely to draw erroneous conclusions about cause and effect. Illusory correlation occurs when we focus on two events that stand out and occur together. A scientific approach requires more evidence before drawing conclusions. Aristotle concerned with factors associated with persuasion and change: persuasion is achieved by the speaker"s personal character when the speech is so spoken as to make us think him credible.
