PSYB01H3 Chapter 6: Chapter 6.docx
Document Summary
Qualitative research focuses on people behaving in natural settings and describing their world in their own words; quantitative research tends to focus on specific behaviors that can be easily quantified (i. e. , counted) Qualitative researchers emphasize collecting in-depth information on a relatively few individuals or within a very limited setting; quantitative investigations generally include larger samples. The conclusions of qualitative research are based on interpretations drawn by the investigator; conclusions in quantitative research are based upon statistical analysis of data. Naturalistic observation is sometimes called field work or simply field observation. In a naturalistic observation study, the researcher makes observations of individuals in their natural environments. The goal of naturalistic observation is to provide a complete and accurate picture of what occurred in the setting, rather than to test hypotheses formed prior to the study. Usually use audio or visual recordings to see what has happened, so researchers don"t disrupt the experiment. Describe setting and then analyze what was observed.
