PSYB10H3 Chapter Notes - Chapter 7: Idiosyncrasy, Social Proof, Normative Social Influence
Document Summary
Conformity change in behaviour due to the real or imagined influence of other people. Implicit social influence influence caused by increasing the accessibility of social beliefs in working memory: typically occurs outside of awareness, e. g. Primed half of the elderly with elderly stereotypic words. Primed half of the elderly with neutral words. Walking speed was influenced by increasing the stereotype of elderly people. Informational social influence influence of other people that leads us to conform because we see them as a source of information to guide our behaviour: mass psychogenic illness. The occurrence of similar physical symptoms in a group of people with no known cause. E. g. everyone in medical school thinks they have the disease that was taught one week ago: contagion. The rapid transmission of emotions or behaviour through a crowd. War of the worlds broadcasting the invasion of aliens: e. g. Saccade is when your eyes jump back and forth constantly, which contributes to depth perception.
