PSYB45H3 Chapter 5&6: Chapter 5 & 6

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15 Apr 2011
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If behaviour is positively reinforced consequence is applied or added after behaviour. 2: and as result, behaviour is less likely to occur in future. Is followed by removal of reinforcing stimulus: occurrence of behaviour. Important similarities and differences exist between positive and negative reinforcement and positive and negative punishment. Factors that influence the effectiveness of punishment: factors that influence the effectiveness of punishment are similar to those that influence reinforcement. when punishing stimulus immediately follows a behaviour or when the loss of a reinforcer occurs immediately after the behaviour, the behaviour is more likely to be weakened. consequence must follow the behaviour immediately. i. e. student say a sarcastic comment = teacher immediately give her an angry look: contingency. for punishment to be most effective, the punishing stimulus should occur every time the behaviour occurs: punishment is less effective when it is applied inconsistently, establishing operations.