PSYC12H3 Chapter Notes - Chapter 8: Gender Role, Master Sergeant, Social Proof

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18 Apr 2017
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People tend to immediately group other indvs based on these basic categories: age, race, and gender. Sexism: negative attitudes and behaviour towards someone on the bases of their gender: most researchers use sexism to refer to prejudice against women. Sexism influences our attitudes toward women, women"s self-views, women"s career choices, etc. Stereotypes of women can sabotage their performance of stereotype-related tasks: ex. Stereotype that women suck at understanding science and math and perform poorly vs men: spencer, steele, and quinn. Found that when this stereotype was made salient to women, they performance suffered compared to a group of equally qualified men. William and best (1982: cross-cultural study found men viewed as stronger, assertive, dominant, active, + aggressive, women thought to be concerned w/ fostering relationships, nurturing, and deference (i. e. submissive) Brovernman et al: men and women seen as complete opp on almost all traits and characteristics.

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