SOCB47H3 Chapter Notes - Chapter 10&13: Monocropping, Global Value Chain, International Coffee Agreement
Document Summary
Consumers are sovereign of themselves and their purchases. Structured to lead people into consumption: infrastructural consumption; social, material, political and economic constraints and pressures that compel ordinary people into consumption-hardware. Socially accepted drug/drinkers are not considered drug addicts: behaviours accepted with coffee/rituals. Not natural/fought for by the coffee industry: politics of representation; consumer loyalites and brand identities have been constricted around powerful symbols of gender, class, and nationalism. Tim hortons/dunkin donuts-working class/blue collar/suburban-coffee shop is for hard working people. Nationalism; tim hortons-canada: coffee battles, battles against inequality/injustice-examples of resistance, fair trade network. Seek to improve the conditions of farmers. Uciri- have attained higher incomes and better access to social services through cooperative projects in health care, education and training. Did not work with the clothing industry but works with the coffee: still report general poverty. Wb gives support to fair trade while pushing ahead in international affairs with the free trade agenda: international coffee agreement ica.
