PSY100H1 Chapter Notes - Chapter 7: Encoding Specificity Principle, Hot Air Balloon, Guided Imagery

• School: UTSG
• Department: Psychology
• Course: PSY100H1
• Professor: Dan Dolderman

Document Summary

Stores retain information in memory without using it for any specific purpose. Serve the same purpose as hard drives serve for a computer. Three stores: sensory memory, short-term memory (stm), long term memory (ltm) Control processes shift information from one memory store to another the(cid:455)"(cid:396)e (cid:396)ep(cid:396)ese(cid:374)ted (cid:271)(cid:455) the arrows in the model. Information enters sensory memory store through vision, hearing and other senses. Control process called attention selects which information will be passed onto stm. Some information in stm goes through encoding the process of storing information in the ltm system. Ret(cid:396)ie(cid:448)al (cid:271)(cid:396)i(cid:374)gs i(cid:374)fo(cid:396)(cid:373)atio(cid:374) f(cid:396)o(cid:373) ltm (cid:271)a(cid:272)k to tm (cid:449)he(cid:374) (cid:455)ou"(cid:396)e a(cid:449)a(cid:396)e of e(cid:454)isti(cid:374)g (cid:373)emories. Sensory memory is a memory store that accurately holds perceptual information for a very brief amount of time. Iconic memory (visual form of sensory memory) is held for about 1s. Echoic memory (auditory form) is held for about 5 seconds.