PSY100H1 Chapter Notes - Chapter 7.1: Richard Shiffrin, Long-Term Memory, Iconic Memory
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PSY100H1 Full Course Notes
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The atkinson-shiffrin model -richard atkinson & richard shiffrin. Includes 3 memory stores (retain information in memory without using it for any specific purpose like a hard drive: sensory memory -> short term memory(stm) -> long term memory(ltm) Control processes: shift from one memory to another. Sensory memory stores though the sensed it transfers the info to stm if attention (selects which information will be passed on to stm) is given. Information for stm goes through encoding (the process of storing information in the. Retrieval: brings information from ltm back to stm happens when you become aware of existing memories. Memory store that accurately holds perceptual information for a very brief amount of time. Iconic memory (visual) - 1 second: echoic memory (auditory) about 5 seconds. Limited amount of information can be transferred at once to the short-term memory. A memory store with limited capacity & duration. Miller found participants could remember 7 2 units of information.
