PSY100H1 Chapter Notes -Motor Learning, Sensory Memory, Binge Eating
26 Mar 2013
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PSY100H1 Full Course Notes
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Chapter 7: attention: in order for something to potentially be remembered, it must be attended to in the first place, attention is selective. It has to be selective because it is limited. Selective attention is adaptive: change blindness: the common failure for people to notice large changes in their environment. Searching for one feature is fast and automatic (parallel processing) Searching for two (or more) features is slow and effortful (serial processing: must examine each target one-by-one. Encoding phase: information is acquired and processed into a neural code that the brain can use. Storage phase: the retention of encoded information (whether it is for a second or a lifetime) Retrieval phase: recalling or remembering the stored information when we need it. Sensory memory: memory for sensory information that lasts only a fraction of a second. We are not usually even aware of it. Memory that will remain for only about 20-
