PSY100H1 Chapter Notes - Chapter 12: Fundamental Attribution Error, Physical Attractiveness, Solomon Asch
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PSY100H1 Full Course Notes
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Social psychology: concerned with how people influence other people"s thoughts, feelings and actions. Attitudes: the evaluation of objects, events or ideas. Zajonc- noted that the more a person is exposed to something, therefore greater familiarity with it, the more likely a person is to develop positive attitudes about the item= mere exposure effect. Explains why we prefer reversed images of ourselves, what we frequently see in mirror. Can be conditioned, classical conditioning (positive attitudes about deodorant that. Brad pit is endorsing), operant conditioning (reinforcement= better grades, more positive attitudes about school) The stronger, more personally relevant, and specific the attitude, more likely to predict behaviour, be consistent over time, be resistant to change. Attitude accessibility: ease at which person can retrieve memories related to an attitude. Fazio showed that easily activated attitudes, the more likely to predict behaviour, be consistent over time, be resistant to change.
