RSM260H1 Chapter Notes - Chapter 11: Decision-Making, Satisficing, Bounded Rationality
4 Dec 2015
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Problem: a perceived gap between an existing state and a desired state. Generally unique, unusual and have not been encountered before; Usually arouse controversy and conflict among people interested in the tend to be complex and involve a high degree of uncertainty decision cannot be solved with programmed decisions. Satisficers: spend a little time on researching; good enough piece of info is fine , can move along with that. Bounded rationality can lead to the following difficulties: Perceptual defence the perceptual system may act to defend the perceiver against unpleasant perceptions. Problem defined in terms of functional specialty selective perception can cause decision makers to view a problem as being in the domain of their own specialty even when some other perspective might be warranted. Problem defined in terms of solution jumping to conclusion short-circuits the rational decision making process.
