RSM100Y1 Chapter 11: chapter 11
23 Jan 2012
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Chapter 11: producing goods and services y service operations: production activities that yield tangible and intangible service products, i. e. entertainment, transportation, education, food preparation, etc y goods production: production activities that yield tangible products; i. e. radios, buses, books, etc. Instead of needing to maintain continuous mass production, firms today face constant change scale. In chemical processes, raw materials are chemically altered goods. fabrication processes mechanically alter the basic shape or form of a product. In transport processes, goods acquire place utility by being moved from one location to another. clerical processes transform information: analytic vs. Low-contact system: a system in which the service can be provided without the customer being physically in the system (e. g. lawn care services) Business strategy as the driver of operations: y production is a flexible activity that can be moulded into many shapes to give quite different production (or operations) capabilities for different purposes y.
