SMC219Y1 Chapter Notes -Rolex, Thomas Edison

13 views1 pages
Published on 14 Apr 2013
St. Michael's College Courses
Lecture 1
Tuesday, May 08, 2012
8:40 AM
-one way of learning in terms of it through semantically; through direct touch and seeing the reaction
-media comes from medium "middle" in between; magazine for africa desert can be seen a medium
between us and africa. TV, radio, internet are all medium
-media is a reflection/mirror of media
-media is unconstructed reality/unreal
-becames its own rather then it being a representation or reference to real life
-we must question the relationship of media to reality; why are some things presented the way they
are? Are they real or someone presepective to make you believe something?
-media has a voice is malupative to show a certain view
-media are "socially realized structure of communications, where structures include both technological
forms and their associated protocols, and where communication ……..
-what is media: social realized structure=something being build for us socially (being boardcasted, being
-of communication; photographs, movies
-technological form; medium it is; internet, magazing
-is the watch media? Depends on how you look at it. Is it a statement? Yes. You can detereminet how a
person is based on their watch a person can be seen or determined diferent such as a geeky watch and a
rolex watch
-mass media refers to ability to boardcast too many at a distance
-bible can be carried from place to another and doesn’t despencate; can be place and viewed with
different texts
-1973; peak year of newspaper pentractuation into the north american household. 2005 down to 49%
get newspaper. Since then people have turned on reliance more and more to get their news
-newspaper forms a type of news that doesn’t make it to other stuff such as fox and apps
-kinetic scope 1892 by thomas edison; trying to make a first thing that we can see a slient film. Blocks
and lets light go through to see a motion picture. Putting sound and motion together 1927; first talking
picture shown
-boardcast media; skips telegraphs and telephone why? Its one to one, its not boardcasted to many.
First type of boardcast is the radio
Unlock document

This preview shows half of the first page of the document.
Unlock all 1 pages and 3 million more documents.

Already have an account? Log in

Get OneClass Grade+

Unlimited access to all notes and study guides.

YearlyMost Popular
75% OFF
Single doc


You will be charged $119.76 upfront and auto renewed at the end of each cycle. You may cancel anytime under Payment Settings. For more information, see our Terms and Privacy.
Payments are encrypted using 256-bit SSL. Powered by Stripe.