PSYC 201 Chapter Notes - Chapter 9: Sampling Frame, Cluster Sampling, Visual Analogue Scale

• School: University of Victoria
• Department: Psychology
• Course: PSYC 201
• Professor: Polson David

Document Summary

Surveys widely used for gathering scientific information: purpose of a survey, determine how people feel about a particular, provide opportunity to examine correlations among participants responses & look for possible patterns of cause & effect, dispel myths. Social desirability a bias characteristic of certain responses that causes people to choose a response even if it doesn"t represent their true opinion: avoid problem by wording questions so that each one appears equally desirable. Some tests include set of questions designed to detect if person has tendency to be overly influenced by social desirability: verification key a collection of items on a questionnaire designed to detect dishonest answers ex. Acquiescence tendency to agree with a statement on questionnaire, regardless of its content: ex. in true/false or agree/disagree questions close ended highly susceptible, effect accounts for 10% of responses. 4 different modes of administering surveys: face-to-face, written, computerized, telephone. Internet surveys have higher predictive validity than over the phone.