Exams are coming!
Get ready with premium notes and study guides!

Textbook Notes for 74-231 at University of Windsor (U OF W)

U WINDSOR74-231Alex WellingtonWinter

74-231 Chapter Notes - Chapter 10: Mass Customization, Ford Field, Manicure

OC636006 Page
33
Experience quality characteristic assessed after use. For example, you don"t know if your dentist is painless until you have him do something to you. C
View Document
U WINDSOR74-231Alex WellingtonWinter

74-231 Chapter Notes - Chapter 9: Mc Hammer, Toothpaste, Business Analysis

OC6360010 Page
23
You don"t want a new product to fail of course: in the process, there are the new product success factors, long term commitment, company specific appro
View Document
U WINDSOR74-231Alex WellingtonWinter

74-231 Chapter Notes - Chapter 1: Shampoo, Fax, Westjet

OC636005 Page
31
View Document
U WINDSOR74-231Alex WellingtonWinter

74-231 Chapter Notes - Chapter 15: Liquid Oxygen, Costco, Loyalty Marketing

OC636004 Page
18
View Document
U WINDSOR74-231Alex WellingtonWinter

74-231 Chapter Notes - Chapter 6: Ikea, Bacon, Dollarama

OC6360010 Page
22
View Document
U WINDSOR74-231Alex WellingtonWinter

74-231 Chapter Notes - Chapter 4: Google, Ikea, Liquid Oxygen

OC6360015 Page
25
1)#learning#objective#1:#explain#why#marketing#managers#should#understanding#consumer# behavior: consumer!behavior:!processes!a!consumer!uses!to!make!p
View Document
U WINDSOR74-231Alex WellingtonWinter

74-231 Chapter Notes - Chapter 7: Jargon, Google, Nielsen Corporation

OC636007 Page
23
View Document
U WINDSOR74-231Alex WellingtonWinter

74-231 Chapter Notes - Chapter 17: Profit Maximization, Iphone 4, Down Payment

OC636005 Page
24
2013-02-11 8:07 am: lo1: describe the procedure for setting the right price, pricing always changes, some places give pricing guarantees, see figure: h
View Document
U WINDSOR74-231Alex WellingtonWinter

74-231 Chapter Notes - Chapter 5: Disintermediation, Customer Service, Retail

OC636007 Page
16
View Document
U WINDSOR74-231Alex WellingtonWinter

74-231 Chapter Notes - Chapter 2: Shox, Dollarama, Psychographic

OC6360011 Page
24
View Document
U WINDSOR74-231Alex WellingtonWinter

74-231 Chapter 3 notes.pdf

OC6360012 Page
31
Chapter 3: think marketing environment 2013-02-11 9:49 pm. !because!they!know!the!police!won"t: a!guideline!for!being!ethical:!treat!other!people!the!w
View Document
U WINDSOR74-231Alex WellingtonWinter

74-231 Chapter Notes - Chapter 8: Regional Policy Of The European Union, Gillette Mach3, Coca-Cola Zero Sugar

OC636009 Page
17
The music, virgin financial, virgin air, and virgin galactic now: why you like products relates to what they are, what is a product, everything, both f
View Document
Showing 1 — 12 of 12 result
View all professors (1+)

Textbook Notes (270,000)
CA (160,000)
U Windsor (700)
Business (200)
74-231 (10)