Health Sciences 2250A/B Chapter Notes - Chapter 8: Individual Psychological Assessment, Health Coaching, Direct Lobbying In The United States

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Personalizing: placing name gets attention of individual. Targeting: standardized info to a segmented group good when simple behaviour. Tailoring: any combo of info or change strategies intended to reach one specific person, based upon characteristics unique to person, related to outcome of interest, derived from individual assessment good for complex behaviour. Health info delivered by telephone can be: individual initiated (individual must seek contact and assistance) or outreach (calling individual) Health coaching: process by which a trained health coach, using results from health assessment, assists client in identifying health- enhancing goals and uses behavioural psych to motivate client to work towards goals (telephone or face-to-face) Motivational interviewing: collaborative, person-centered form of guiding to elicit and strengthen motivation for change. Heart is helping person explore and resolve ambivalence associated with behaviour change. Professional helps guide individual to identify internal motivation for change: interpersonal. Reaches larger group with less resources than intrapersonal: organization and community.

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