Management and Organizational Studies 1021A/B Chapter Notes - Chapter 2: Anti-Spam Techniques, E-Commerce, Consumer Complaint

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Michael Aloisio

Document Summary

Marketing environmental scan: the process of continually acquiring information on events occurring outside an organization to identify trends, opportunities, and threats. Demographics: the statistical data on a population according to characteristics such as gender, age, ethnicity, income, education and occupation. Through statcan or organization"s surveys and databases: aging population, baby boomers --> 1946-1965. Interest in health and active self-image: generation x --> 1966-1971. Not brand loyal, more self reliant, entrepreneurial and better educated: generation y --> 1972-1992. Children of baby boomers: millennials --> 1980-2000. Moulding society with effortless integration of digital technology into lifestyles. Daily deals and location-based offers don"t resonate well: generation z --> 1993+ Net generation --> very objective and not brand loyal. Showrooming: using mobile devices instore to check online competitive products, reviews and prices, which results in the online purchase of a cheaper product. Socio-cultural forces: cultural values, ideas, and attitudes as well as society"s morals and beliefs.