Management and Organizational Studies 2320A/B Chapter Notes - Chapter 3: Disposable And Discretionary Income, Competitive Intelligence, Clothing Technology

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: John White

Document Summary

Tweens: generational cohort of people who aren"t teenagers but aren"t young children: money on food, drinks, electronics, clothing, digital natives. Technology isn"t a novelty: generation y/millennials: people between 1972-1992; biggest cohort since the baby boom, 27% of population, media intensive and brand conscious, will be prime targets for homes and durable household products. Skeptical: generation x: people born between 1966-1971, 8% of population, more likely to be unemployed, have lots of debt, travel and move far from parents, not interested in shopping, cy(cid:374)i(cid:272)al, (cid:272)o(cid:374)ve(cid:374)ie(cid:374)(cid:272)e orie(cid:374)ted, do(cid:374)"t (cid:272)are a(cid:271)out status sy(cid:373)(cid:271)ols. Influenced by wom: baby boomers: people born after wwii until 1965, 30% of population. Individualistic, leisure time = high priority: obsession with maintaining youth, rock and roll. Seniors: fastest growing cohort, 65+ years: 15. 8% of population, very quality conscious and hassle-free, value convenience. Likely to complain, need special attention, and take time browsing.