Management and Organizational Studies 2320A/B Chapter Notes - Chapter 12: Tiffany & Co., Franchising, Data Warehouse

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Colin Mc Dougall

Document Summary

Distribution channels, supply chain and logistics are related. Distribution channel: the set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption. All the institutions and marketing activities in the marketing process. Distribution channel and supply chain are virtually the same thing and used interchangeably. Distribution channels make products available to consumers (individuals or businesses: via direct market channels or intermediaries. Zara has a completely integrated supply chain because the company owns or at least has considerable control over each phase. It not only owns most of its own stores, but also produces the majority of its own clothes and makes more than 40% of their own fabric. As a result, zara is able to conceive of, design, manufacture, transport and ultimately sell high-fashion apparel much faster and more efficiently than its major competitors.