Management and Organizational Studies 2320A/B Chapter Notes - Chapter 13: Internet Channel, Personal Selling, Market Power

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: John White

Document Summary

Manufacturers also consider where their target customers expect to find the products. The overall size and level of sophistication of the manufacturer will determine how many of the supply chain functions it performs and how many it will hand off to other channel members. Ps: many retailers and some manufacturers are exploring a multichannel strategy in which they sell in more than one channel (e. g. , store, catalogue, kiosk, and internet). The fourth factor therefore consists of examining the circumstances in which sellers may prefer to adopt a particular strategy: manufacturers may consider factors simultaneously or in a different order. Food retailers: the food retailing landscape is changing dramatically. Not too long ago, people shopped for food primarily at traditional grocery stores. Today, you can buy food at drugstores, discount stores, warehouse clubs, and convenience stores: can mean trouble for traditional grocery stores.