Management and Organizational Studies 2320A/B Chapter Notes - Chapter 1: Tim Hortons, Market Orientation, Starbucks

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: John White

Document Summary

Building value: build & maintain a loyal customer base, distinguish from competitors, how do tim hortons & starbucks do it, strong brand, customer appeal, constantly need to protect the brand. Note: mcdonalds is doing as well as them in some dimensions of quality -> all 3 have conformance quality -> if you go anywhere in the world it"s the same. If you"re used to it you wont be disappointed. Marketing: is a set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer relationships. Good marketing isnt random -> requires planning -> marketing plan. How we as producer or provider satisfy a customers needs or wants. Create something and deliver it -> ex. One of the 3 pillars -> finance ops and marketing. If you have a produce/service you will have to sell it. Note: money, g/s, and info are 3 things always exchanged.