Management and Organizational Studies 2320A/B Chapter Notes - Chapter 15: Sales Promotion, Telemarketing, Health Canada

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Sean Hingston

Document Summary

Interest: after the customer is aware, they must be persuaded, the customer must want to further investigate the product/service, desire. Institutional- used to inform, persuade, and remind consumers about issues related to places, politics, an industry or a particular corporation: product placement, product is included in non-traditional situations, ex. Canada operate in a fair and equitable manner. Regulates and supervises all aspects of the canadian broadcasting system, and regulates telecommunications common carriers and service providers that fall under federal jurisdiction. Enforces laws relating to misleading advertising and deceptive marketing practices. Also administers codes that have an impact on specific categories of advertising; for example, the code for broadcast advertising of alcoholic beverages. Establishes standards and requirements for the safety and sanitation of products. Regulates the labelling of food products pertaining to nutrition labelling, nutrient content and health claims. Administers the canadian code of advertising standards, the gender portrayal guidelines, and the broadcast code for advertising to children.