Management and Organizational Studies 3321F/G Chapter 5: CHAPTER RECAP

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Beth Lee

Document Summary

Self concept: refers to the belief a person holds about his or her own attributes and how he or she evaluates these qualities. Certain parts of the self are evaluated more positively than others. While self concept can be stable over time, situational factors can influence how we feel about ourselves. Stereotype threat: refers to the anxiety consumers feel when they feel they act i a way that confirms the group stereotype. Refers to the positivity of your attitude toward yourself. Marketing communications can influence a consumers level of self esteem. Exposure to ads can trigger a process of social comparison. : the person tried to evaluate themselves by comparing it with other selves and those media images. Ideal a person"s comparison of how he or she would like to be. Actual self our more realistic appraisal of the qualities we do and don"t have.