Management and Organizational Studies 3322F/G Chapter Notes - Chapter 9: Press Release

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: Beth Lee

Document Summary

Public relations: a form of communication designed to gain public understanding and acceptance. Uses publicity that does not necessarily involve payment to have it communicated in the media; offers legitimacy when appearing in the news. Corporate advertising: designed to convey a favourable image among publics: how they solve customer problems, promoting goodwill, demonstrating social responsibility. Advocacy advertising: paid for by a sponsor that promotes a particular view on a recognized, controversial issue: influence public opinion, encourage others to support, take action on problem, reputation management. Pr plays a vital role when a company finds itself in a crisis situation. Senior executives must be ready to act instantly and demonstrate control of situation. All messages must be credible and factual: publicity generation, product placement/branded content/product seeding. Product placement: the visible placement of brand name products in tv shows, movies, radio, video games, and other programming. Explicit mention of product in audio script leads to higher recall than a subtle visual placement.