Management and Organizational Studies 4410A/B Chapter Notes -Management, Vertical Integration, Market Power

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 4410A/B
• Professor: Robert Deane

Document Summary

Chapter 6 competitive rivalry and competitive dynamics. Firms operating in the same market, offering similar products and targeting similar customers. The ongoing set of competitive actions and competitive responses occurring between competitors as they compete against each other for an advantageous market position. Set of competitive actions and competitive responses the firm takes to build or defend its competitive advantages and to improve its market position. Occurs when firms compete against each other in several product or geographical markets. All competitive behaviors that is, the total set of actions and responses taken by all firms competing within a market. Describe what firms study to be able to predict competitors" behavior in the form of their competitive actions and responses. Is concerned with the number of markets with which the firm and a competitor are jointly involved and the degree of importance of the individual markets to each.