Philosophy 2074F/G Chapter Notes -Puffery, Prescription Drug, Basic Fighter Maneuvers
1 May 2013
School
Department
Course
Professor
Document Summary
Chapter 5 marketing and the disclosure of information. Marketing ethics explores decision making that emerges at several different levels in corporate life, such as whether to place a new product on the market, how to price a product, how to advertise and how to conduct sales. Ethical issues about marketing are often centered on obligations to disclose information. Deceptive and misleading statements can limit freedom by restricting the range of choice and can cause a person to do what he or she otherwise would not do. Aside from these autonomy-based problems, there are harm based problems that may have little to do with making a choice. The root of the problem is that consumers are frequently unable to evaluate information about the variety of goods and services available to them without assistance. Issues about disclosure, deception and manipulation are as important in sales as in advertising.
