Psychology 2070A/B Chapter Notes - Chapter 7: Action Figure, Philip Zimbardo, Stanley Milgram

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Sarah Stanton

Document Summary

If other student provided positive self-assessment, participants also evaluated themselves positively. Informational social influence: conforming because we believe others" interpretation of ambiguous situation is more correct than ours and will help us choose appropriate course of action. When people conform to informational social influence: when situation is ambiguous, ex. Serge guimond (1999: study of students in military college training to become canadian armed forces officers, students in social sciences became more liberal in their views over their 3 years in college (ex. Less willing to blame victims of poverty and unemployment: engineering students more conservative, students" attitudes changed as result of informational social influence info they learned from professors. Private acceptance: conforming to other"s behaviour out of genuine belief that what they"re doing/saying is right, people can publicly conform to group but privately maintain their own belief. Public compliance: conforming to other"s behaviour publicly, without believing in what they"re doing/saying. Contagion: rapid transmission of emotions/behaviour through crowd.