Psychology 2070A/B Chapter Notes - Chapter 1: Universal Property, Construals, Microsoft Onenote

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Taylor Kohut

Document Summary

Direct persuasion (advertising) when someone directly tried to change one"s behaviour. Includes our thoughts and feelings as well as our actions. The scienti c study of the way in which people"s thoughts, feelings and behaviours are in uenced by the real or imagined presence of other people. Both concerned with the in uence of social and societal factors on human behaviour. Social psych focuses on individuals and the processes in their hears and minds. Sociology concerned with the broad factors that in uence events in society. Social psych goal: to identify universal properties of human nature that make everyone susceptible to social in uence, regardless of class or culture. Individual differences: the aspect of people"s personalities that make them different from other people. Social --> focus on the common elements that led people to act in the way they did (social in uences) Construal: the way in which people perceive, comprehend and interpret the social world.