Psychology 2075 Chapter Notes - Chapter 3: Vaginal Photoplethysmograph, Implicit-Association Test, Eye Tracking

• School: Western University
• Department: Psychology
• Course: Psychology 2075
• Professor: Corey Isaacs

Document Summary

Research is important because it creates accurate knowledge research puts beliefs, opinions and theories to the systematic test. It can be geared toward creating basic knowledge and understanding. Research can be directed toward enhancing our understanding and can influence sexual behaviour. Examples: identifying risk factors for individuals who might commit a sexual offence, or determine factors that affect sexual satisfaction in long-term relationships. This is the most common method for measuring sexuality. Participants are asked questions about their sexual behaviour, or about their attitudes regarding sexuality. A s(cid:272)ie(cid:374)tist di(cid:396)e(cid:272)tl(cid:455) o(cid:271)se(cid:396)(cid:448)es o(cid:374)e"s (cid:271)eha(cid:448)iou(cid:396) a(cid:374)d (cid:396)e(cid:272)o(cid:396)ds it. Participants, in the lab wear an eye-tracking device that measures their point of gaze overtime, as they are shown pictures on a computer. A method used to measure implicit stereotypes and underlying associations between constructs is the implicit association test (iat), which measures the the relative strength of association an individual makes between different pairs of concepts.