Psychology 2135A/B Chapter Notes - Chapter 12: Availability Heuristic, Representativeness Heuristic, Attribute Substitution

• School: Western University
• Department: Psychology
• Course: Psychology 2135A/B
• Professor: Albert Katz

Document Summary

Elliot is a patient who had surgery damaged part of brain orbitofrontal cortex: seemed to lost emotions, iq remained high but was very indecisive, even with simplest decisions. Decisions often involve element of risk people rely on emotions to evaluate risks. Emotions also helps in evaluating options somatic markers: ex. We draw conclusions from evidence we encounter. Frequency estimate assessment of how often various events have occurred in the past: ex. Wanting to take a specific course, but hearing that people tend to do poorly in class. So the information you want concerns frequencies: how many students get bs/cs/ds etc: however, most likely won"t have direct access to frequency information so you make cursory estimate. Like how many times you"ve been late when going down a specific route. Attribute substitution rely on easily assessed information as a proxy for the information you really need.