Sociology 1020 Chapter Notes - Chapter 1: The Sociological Imagination, Blue-Collar Worker, Human Behavior
9 Dec 2017
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In the mcdonaldization of society, he uses mcdonalds as a case model to illustrate this argument. Predictability: rationalization involves the effort to ensure predictability from one place to another. In a rational society, people want to know what to expect when they enter a given setting or acquire some sort of commodity. Calculability or quantity rather than quality: emphasis on quantifiable measures, on things that can be counted, is the most defining characteristic of a rational society, quality is notoriously difficult to evaluate. Control: rational systems are oriented toward, and structured to expedite, control in a variety of senses. Sociology 1020: oriented to gaining greater control over the major source of uncertainty in social life- other people, among other things, this means control over subordinates by superiors and control of clients and customers by workers. In addition to control over employees, rational systems are also interested in controlling the customer/cliental they serve.
