Sociology 2172A/B Chapter Notes - Chapter 4: David Buss, Physical Attractiveness, Adweek
16 Oct 2016
School
Department
Course
Professor
Document Summary
What is sex in advertising imagery in advertising (1999) Adweek poll more than 70% of respondents think there is too much sexual: sex in advertising sexual appeal, persuasive appeals that has sexual position, convince, reinforce, differentiate, and ultimately sell products and services. Advertising is an applied form of persuasion that attempts to inform: harris sexual information is any representation that portrays or information integrated with the overall message implies sexual interest, behavior, or motivation. Sexual information could be more obvious or less. Revealing displays of their body is sexual information. Physical aspects of people in ads are most obvious. Nudity is displayed in mainstream mass media (tv, music videos etc. ) Nudity amount and style of clothing worn by models (revealing, tight) Nudity does not imply models are completely unclothes often represented. Sexual behavior individual and interpersonal sexual behavior (flirting, eye. 1993 more than half of magazine ads that had both men/women, they were.
