Sociology 2172A/B Chapter Notes -Ruud Lubbers, Product Placement, Counterargument
11 Feb 2013
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Some argue that product placement is a form of stealth advertising. Product placement may seem fairly innocuous after being assaulted by over advertising all day, every day. Product placement makes a lot of sense in today"s media environment. Three major reasons i believe that product placement is an important option for advertisers: increasing popularity, historical foundation, benefits for advertisers. Product placements must be skillfully women into the storyline. Product placement effective because most consumers are inherently skeptical of advertising claims, but those natural filters are generally off when watching programs. Allow advertisement to take effect without annoying breaks in the programming. As long as audiences find the insertion of products into the story line acceptable the practice will continue. More than entertainment: product placement in american media channels. Reluctant or na ve audiences who do not anticipate receiving commercial messages cannot avoid those embedded in the entertainment content itself.
