Sociology 2172A/B Chapter Notes - Chapter historical: Online Advertising, Geotargeting, Technological Change
13 Sep 2017
School
Department
Course
Professor
Document Summary
Historical outline: transition from roman republic to the roman empire of augustus caesar, sign writing, one of oldest forms of promoting goods and services, preserved among ruins of pompeii and nearby herculaneum. Case study- ostia and the square of the corporations: ostia- ancient times its fortifications, ship building and commercial activities were vital to roman republic and later empire, here imported goods landed, stored/ transferred on to. Rome: detailed mosaics of texts and symbols functioned form of advertising, colourful and elaborate, square of corporation"s mosaics black and white and modest quality design. Commodity information: advertising before early 19th century predominantly informational and textual. Imagery does occur but not main element vs. today solely around image/ text supports/ reinforces image. Outdoor advertising: legal and political restrictions such as stamp and advertising tax important factors output, 1837 london act passed prohibited posters being pasted any available surface, billboard advertising developed rapidly- advertising increased in volume and spread (like.
