Sociology 2172A/B Lecture Notes - Lecture 2: Wood Engraving, Gladiator, William Caxton
20 Apr 2016
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Document Summary
Rome, pompeii specifically, offers the most tangible evidence of publicity in the ancient world. Sign writing, one of the oldest forms of promoting goods/services, was preserved among the ruins of pompeii. The road system connected the empire and wider economic activity and enabled the widespread exchange of goods and information. Trade signs of this period took the form of painted wooden signboards. Frescoes: paintings created on interior or exterior wall plaster. Also appeared as stone carvings or mosaics which were created on walls or the floor. Electoral slogans: an attempt to promote a particular candidate in an election painted onto walls. Gladiatorial games were one of the cultural highlights of the town. Content of these ads indicate the significance of goods and activities such as gladiatorial events, the use of bars, and the sale of food to everyday life and how advertising & promotion was an important element to these activities.
