Sociology 2172A/B Chapter Notes - Chapter 1: American Psychological Association, Federal Communications Commission, Federal Trade Commission
14 Jul 2016
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Advertising to children: do children need more protection from. Parent groups want to protect their kids from questionable media and advertisers. Advocacy groups want to protect a vulnerable group they have decided cant protect itself. Short leap to implore the government to impose stricter guidelines on the advertisers. It"s easy to blame advertising for all the communication ills of the world. Blaming advertisers without looking at the media as a whole is short-sighted at best, and dangerous at worst. Children are vulnerable and don"t understand the heavy-hitting tactics that come raining down on them day after day as advertisers try to convince them that they need certain products. American psychological association (apa) has called for a ban on advertising to children under 8. Limiting advertising to children may be challenging: hardly anyone would expect children to watch only children-appropriate programming on tv o.
