Sociology 2206A/B Chapter Notes - Chapter 10: Content Analysis, Systematic Sampling, Sampling Frame
18 Apr 2017
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Nonreactive: measures in which people being studied are unaware that they are in a study. Techniques are based on positivists principles but also used by interpretive and critical researchers. Begins when a researcher notices something that indicates a variable of interest. Unobtrusive measures: emphasizes that people being studied are not aware of it because the measures do not intrude. Creative and inventive ways to measure social behaviour have been developed. Examining the contents of garbage dumps to learn about lifestyles. Listening habits of drivers by checking what radio stations are tuned in. First conceptualizes a construct, then links the construct to nonreactive empirical evidence (measured); operational definition of the variable includes how the researcher systematically notes and records observations. Researcher needs to rule out reasons for the observation other than the construct of interest. A technique for gathering and analyzing the content of text. Content: words, meanings, pictures ,symbols, ideas, themes, or any messages that can be communicated.
